Getting The Right Domain Name
Once you are comfortable with working online, you should buy a domain name for your site or sites. Domain name registration, if you do it right, is one of the key components of having your site rate high in the search engines. The right domain name is memorable, and can get your site to rank higher than other names. The wrong domain name won’t do you any good at all.
The Basics of Domain Name Registration
The first thing you have to do is come up with a good domain name for registration. Don’t even think about a one-word domain name; they’re all gone at this point. Instead, come up with dual-word combos. If you’re putting together a professional site, try your name before anything else.
Don’t get fancy with spelling when selecting your domain name registration, or use 2s and 8s to represent their sounds. You can try the number 1; that sometimes works. You can also try the names of products you offer, or a description of your site content offerings: Romanceforgirls, popcornpalace, fluffykittens. Memorable is always better; short and memorable is best, but very difficult to accomplish.
Come up with a couple of dozen names that will do for your site, and test them on a registry. Don’t buy a domain name for which the .com extension is gone, but you have access to the .net or .info. These domain names are not by any means as valuable as the .com. If you pick up the .com, though, and you expect the site to be lucrative or have a lot of competition, it’s not a bad idea to pick up the other extensions as well. Domain name registration is NOT expensive, and if you register in bulk you can get an even better price.
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